2016 Emerging Leaders

I am honored to be selected as 1 of the 20 Northern California business leaders to join of the 2016 SBA’s Emerging Leaders program. For the next 6 months I will be sharing knowledge with successful business owners so we can all take our business to the next level. I am nervous to be surrounded by very experienced individuals but I’m also excited for the good things coming!

Fun Facts on the Emerging Leaders Program
Average Age: 47
45% are Women
Average Business Revenue $2.3 Mil
Growth is 8X Faster than Average

2016 Emerging Leaders

Happy New Year 2016

I’m very thankful for the lessons, experiences, and blessings I received on 2015. I am thankful to have made it this far with good health, a loving family, and a life full of happiness, love and harmony.

As I have entered a new year, I like to look back at this past year and think about what I like, don’t like so I can making changes accordingly. Overall, 2015 was a great year where I was able to grow personally and professionally. Even though some events may seem as setbacks, failures, or misfortunes, I believe my life is getting aligned with what I’ve always wanted.

On 2015, I was able to experience becoming a parent, one of the best feelings in life. I decided to quit my full time office job so I could work from home and be able to spend more time with my son. I was able to manage working from home/coffee shop while becoming more efficient on my production. Not only that, but I was able to make a full gradual transition from working for someone at the beginning of the year to working for myself by the end of the year. Not everything went as planned, but it has worked well this far. We were able to do a little bit of travel as a family, something I want to continue doing. One thing that excites me the most is that I was able to make progress on the expansion of a couple of ventures I have going on. 2016 will definitely be a big year of calculated risk and hard work.

On 2016, I have many goals for both personal and professional growth. 2015 set the start of many things, I hope I am able to find the strength and ability to continue while making the right choices. 2015 introduced me to parenthood, one of my priorities is to be a great dad while being able to maintain my personal sanity because of all the ambitions I have set out for myself to do. But as always, I like to aim high because even if I fail I will still be in good shape :)

Below I will list a few of my goals, but I must say, keeping / maintaining my good physical and mental health are always a priority, those are no longer goals for me.

Here are only a few of my personal goals

  • Find the courage – I will make big decisions this year, I hope I find the courage
  • Stay humble
  • Ask for help – I can no longer try to do everything on my own, if I want to grow I must do this.
  • Ignore the critics – Become better at ignoring haters
  • Say NO more often – reject people that waste / don’t value my time
  • Decorate my home office
  • Clean out / decorate my garage
  • Buy SUV paid in full
  • Travel as a family at least twice this year, at least one being a new destination

Here are only a few of my professional goals

  • Speak at more than two events
  • Join the board / committee for a professional group
  • Network
  • Write and Publish first E-Book
  • TCB – Efficiency and process. Focus on increasing profit margins while maintaining growth.
  • Pitch business to Calling all Dreamers
  • Start 2-3 new ventures
  • Learn Real Estate Investing



Happy New Year 2016

Dreams vs Goals

I can understand how there is some confusing between dreams and goals, some people use them interchangeably, but the fact is these do not mean the same thing. Knowing the difference between a dream and goal can make the difference between making your desires a reality or not. I repeat, knowing the difference between your dreams and goals, can make the difference between making your desires a reality or not.

Dreams vs Goals: A goal is a dream with a plan
Dreams vs Goals: A goal is a dream with a plan

Dreams are generally descriptions of where we see ourselves in the far future, and there may be some doubts and uncertainties inside us of wether it can be a reality or not.

Goals are plans that describe things we want to do in the short term, we have already convinced ourselves that it’s possible, and most importantly, goals have a deadline.

Another way I can describe it is that dreams are purpose driven, we all have dreams because it grows out of a purpose from somewhere inside ourselves. Goals are action driven, our actions will take us closer towards our goals.

Both dreams and goals are very important to me, and I try as much as possible to make my goals work towards a dream.

If you have a strong desire to make your dreams a reality, focus on coming up with goals that work toward that dream. Otherwise, you will become one of those dedicated dreamers that all they do is dream and never get anywhere. #classdismissed

Dreams vs Goals

Goals for 2014 Q4

It’s been an amazing year so far, and soon I will come back to write some of my more recent experiences. For now, I am logging my goals for 2014 Q4.

To start off, I do admit, I don’t feel like I’ve pushed my limits during the first 3 quarters of the year. Either that, or I haven’t found a way to focus mostly on the tasks that produce the best results (80/20 rule).

I’ve always found it important to write down goals. I need to know what my expected outcome will be, and why is it that it is important to me. Not only do I write my goals every quarter, sometimes I do it every month, even every day – depending on how much I choose to break up a task. But all my goals are to work on what I have chosen for the year.

I have had some time to think about this, and here is what I will focus on for the remaining of the year.

Physical and Mental Health

With so much stress, and the amount of hours that I work every week, being at a good physical and mental state is definitely one of my most important. In order for me to perform at the best levels, I need to be at my best. This quarter I want to be in the best shape that I have ever been. I’ve been thinking about meal plans that I can actually maintain – because fuck eating chicken, broccoli, and rice everyday ;)

Training goals:
Bench press: 245 x 2, current at 225 x 4
Bell press: 105 x 3, current at 100 x 3
Squat: 315 x 1, current at 275 x 3
Dumbbell shoulder press: 80 x 4, current 70 x 3
Run: At least 4 miles per week, current 2-3 miles
Weight: 150-155, current 165

Other: I need abs!

I’ve been working on my habit of listening to relaxing music every morning. My goal for a healthy mental state is to practice meditation in the morning and at night for at least 5 minutes.

Finish the books that I bought at the beginning of the year. They include: Art of War, The Prince, and Persuasion.


Of course, family and friends are always a priority. It has been hard for me to keep my “Sundays are for family” rule with all the work I have to do, however this is something I need to keep pushing for. I must find a good system and schedule that can clear up my Sundays to do anything I want with my family and enjoy the day. This means I have to get all my home chores, meal prepping for the week on Saturday nights or really, really early on Sundays (lol I already caught myself thinking of procrastination).

I would like to spend more time with my wife and prepare for the baby. I would also like to have the baby’s room ready by mid December. Exciting stuff :)


With the two new stylists joining the team, the salon is now to the limit with the full time stylists. Now the fun part is getting everyone’s books filled and providing them with excellent training for good retention. With the Holidays coming, I can already expect this to be a very season. The key is to maximize the time now.

My personal goals for the salon are:
More activity in social sites & Yelp – more posts, more followers, more ratings, etc.
Make the news on News paper and / or TV – be featured during the holidays
Help make this the best holiday season yet – in revenue and appointments
Co-host an event at a retail store


The goal of this side project is always to make more money. Always. So I should double the best month that I have ever had by increasing traffic. I have plenty of ideas on how I can do this.

Without adding to much detail for the curious person, my primary goal and the most urgent as of now is to properly set up my accounts. I will also launch a project that will work hand-in-hand with the existing.

Importation / Distribution

One of the new ideas that I got a couple months ago was to look into how to go about setting up a business to import fruits/vegetables. Once I find some good information on this I can decide if it is worth it to continue pursuing this or move onto something else. For sake of my curiosity, I must at least getting enough information to make the decision.

Leiser Goal List

Early in the year I came up with a list of Leisure Goals for 2014 – stuff I can do during my downtime or the time I am absolutely tired of anything else. I still intend to do some more on this.

Fun Activities

Gerardo Ortiz Concert
Enrique Iglesias / Pitbull Concert
Trip in October or November
I know I will need some time to go out for a drink to unwind. That is okay, but I limited myself to not drink more than 3 drinks and not be out later than 11:30 PM.

Community Service

Get involved in a community service event in my city. I will contact the city to see if there are any events coming up and see if I can help. I actually want to talk to the mayor.

Thanksgiving friends dinner / charity donation. Attend the thanksgiving dinner we have been going to for the several years. Donate to a charity or family in need.

I can already see this will be a very busy quarter, and it almost seems impossible. With that said, I’ll end with a quote:

better to be disappointed because you set your expectations too high and came up short, than to have no expectations and be assured of absolute and abject failure and disappointment in your life! – Grant Cardone

Happy October.

Goals for 2014 Q4

13 Fundamental skills to be successful

I’m currently listening to the audiobook, How to Fail at Almost Everything and Still Win Big By Scott Adams, a book that gives a different prospective on goals and what it takes to be successful.

As I’m listening for the first time, I’m taking mental notes and digesting the interesting topics Scott Adams covers.

What recently got my attention is his list of fundamental skills that can help people become successful. He believes in the idea that when it comes to skills, quantity over quality is preferred – instead of mastering a few skills, you can just learn the basics of many. I do not intend to go into this topic, but I agree to a certain extend.

As he recited the list, I realized it has some of the skills I plan to work on during my leisure time. I think I will add all of these to my leisure time goals list.

Fundamental skills:

Accounting – You don’t have to be a business owner for this. We all work for money, we should all understand what’s coming in and out of our accounts, interest rates, etc.

Psychology – Understand people and make them understand you.

Basic design – Have an eye for design.  Know what looks good and what doesn’t.

Second language – A second language that makes sense. If you live in California, it makes sense to know both English and Spanish.

Persuasion – A powerful asset that must be used wisely.

Proper grammar – Your / You’re, I / Me, Were / Was. Know the difference.

Business writing – Be professional and to the point.

Public speaking – I can’t stress how important this is for a business owner and I definitely need a lot of work on this.

Conversation – Be able to maintain a conversation and connect with strangers. This is how networking is done.

Overcoming shyness – Sitting in a corner is not going to take you far.

Golf – Not a place to talk business, but a place for men to bond.

Technology hobby level – Know how to use a smartphone, at least.

Proper voice technique – Voice sends signals, let’s make sure we are sending the right one.


13 Fundamental skills to be successful

Leisure Goals for 2014

I have come up with a list of a leisure goals for 2014, goals that I wish to work on and complete during my spare time. All of these are good to have, but not needed, and I will be more lenient on myself if I do not complete any of these.

I have a list of professional and more personal goals as well, but I do not wish to put them on the Web at the moment.


  • Take a motorcycle course and get the license. Buying a motorcycle will not be a priority this year, but I would like to be prepared
  • Continue taking salsa dance courses and go from beginner to intermediate


  • Read at least 1 book every two months, total of 6 a year. Open Topics: Business, Marketing, World Travel / Culture, Nature, Religion, Hobbies
  • Practice a new language. I would like to learn Mandarin Chinese since it has the most number of speakers in the world, but I know that’s being far too ambitious. My second choice is French. 
  • Become knowledgeable on Wine. I often drink wine, but I would like to become knowledgeable on the topic
  • Become knowledgeable on Beer
  • Become knowledgeable on Fine foods
  • Become knowledgeable on Cigars
  • Presentations / Public speaking. Record myself speaking and work on flaws.
  • Expanding vocabulary – new word a day
  • Reading poetry

Update: I’ve had some time to think about it, and it will be pointless spending valuable time learning French. Traveling to France is not in my interest, and there are not many French in California. Other than sounding cool when I say I’m studying French, I see no benefit. Therefore, it’s go big or go home – Chinese Mandarin it is!

Leisure Goals for 2014