Changing Tactics for Social Impact

You don’t know how many times I ask myself what is my purpose of having and spending time on my social accounts. Most of us use it as a distraction, to see what other people are doing, follow some celebs, and find interesting stuff. It’s an personal escape via social media.

But I’ve always tried to find another purpose other than just an escape. In fact, I try to avoid using social media as a distraction because it is in fact a big distraction – and it gets addicting. I try to use my social accounts to provide some type of value, by sharing some of my knowledge and experiences, some quotes and interesting stuff.

Today I had a discussion with someone on the way I deliver my messages and posts. Even though the intention of the message is to promote positivity and inspiration, many people can take it wrong because I’m telling them what they don’t want to hear.

Everyone speaks of making the best out of life, but many never leave their comfort zone to find the extraordinary

In the quote above, my intention is to motivate people to get out of their comfort zone and create new or out of the ordinary experiences. But it can be taken wrong because I told people what they don’t want to hear. We all speak of making the best out of life, yes. But nobody wants to be reminded how they suck because we decide to stay in our comfort zone – and people can get offended.

Some of my messages, al though with good intention, are telling people what they should or shouldn’t do. My thought is that people get offended by my posts because I am just talking on a level of success – when most of us connect mainly on the struggles.

Reality is that I’m not looking to please everyone, I’m not looking to change my thinking, but I know I should be more aware of who is reading my message and word it in a way that is understood by those who I want to target. Pay closer attention to my audience.

For a long time, all I have been personally following or listening on social media is people who have achieved the level of success that I want. These people are very, very direct and they don’t tell people the nice things people want to hear, they tell what will get shit done. “Oh you are scared to start your own business? Stop being a little bitch, and make it happen.”, “Oh you haven’t reached the salary you want? Why are you not putting in the extra time to make it happen?”. That shit works for me, and motivates me to get moving, and it motivates thousands of entrepreneurs. We don’t need empathy, we need the reality.

Listening to all those entrepreneurs, business owners, and motivators has helped me a lot. But in a way, it has also screwed up my thinking on how to deal with normal people. When I try to deliver positive messages, sometimes I say “why aren’t doing this?” or “you need to do this”. My thinking is, “Okay there is a problem, and here is the solution”. But normal people don’t like that shit, they hate it because most of us hate being told what to do.

From today forward, I am going to work on changing my tactics for a greater positive social impact. I’m going to pay attention to who my audience is, which consists mostly of people who don’t own a business, people who want to do better in live, but may not be at a level of motivation or ambition that I am. It’s all about how I deliver the message. It’s about not just providing solutions, but also having empathy. It’s not about just showing success, it’s about showing struggles – which many of us have. That is how people will connect with me.

Today I was told: “Just tell people what they want to hear.” It clicked. I got it. All this time I’ve been telling people what I thought they should hear.

Changing Tactics for Social Impact